MAISON MUMM CELEBRATES FORMULA E WITH MUMM GRAND CORDON

March, 2017

25 April 2016 – Paris, France – Maison Mumm, the Official Champagne Partner of the FIA Formula E Championship, is marking the Paris ePrix by unveiling Mumm Grand Cordon, its revolutionary new champagne bottle, destined to become the ultimate icon of celebration.

OWNING THE DAY

Maison Mumm celebrated its partnership with Formula E, the world’s first all-electric racing series, showing its beliefs in excellence and daring avant-garde initiatives reflecting the House’s passion for innovation. Mumm welcomed 200 guests to live this unique moment. To wind up the Parisian Eprix, Maison Mumm celebrated the achievement of Lucas Di Grassi by owning the podium and this moment of victory.

BREAKING THE RULES

Mumm Grand Cordon, awarded to the winner of the Paris Formula ePrix, is the most innovative design in the history of the pioneering Champagne House. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass. Another striking feature of the design is its shape, which necessitated a whole series of innovations to the traditional champagne production process.

Perhaps the most eye-catching feature of the Mumm Grand Cordon bottle is its reinterpretation of the famous Cordon Rouge red sash, which is celebrating its 140th anniversary this year. On Mumm Grand Cordon, the red sash is transformed into a genuine red ribbon, which – in a feat of technology – is actually indented in the glass.

The bottle of Mumm Grand Cordon was created by multi-award-winning designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition sabre.

OWNING THE NIGHT

Maison Mumm officially unveiled its revolutionary bottle Mumm Grand Cordon at a glittering party at YOYO, one of the trendiest clubs in Paris with more than 600 guests. Among them, we could count Formula-E drivers Lucas Di Grassi, Sam Bird, VIP as well as celebrities such as Lapo Elkann, Romain Grosjean, French actors Jean-Paul Rouve, Audrey Fleurot.

Last night was an example of the House‘s on-going commitment to high-energy moments with the exclusive participation of DJ Sam Karlson and the cutting-edge kinetic installation revealing the new cuvee.

COMING SOON…

Following its Paris preview, Mumm Grand Cordon will be progressively rolled out to Maison Mumm’s international markets, with an emphasis on trendy nightlife destinations. Spot it soon in Ibiza (Spain), Porto Cervo (Italy), Hvar (Croatia) and Mykonos (Greece).

Lucas Di Grassi celebrating his victory with Mumm Grand Cordon
Lucas Di Grassi celebrating his victory with Mumm Grand Cordon
Csar Giron Lucas Di Grassi Mumm VIP suite
De Castelbajac family Mumm VIP suite
Alejandro Agag with Mumm Grand Cordon Mumm VIP suite
Lucas Di Grassi celebrating his victory with Mumm Grand Cordon
Lucas Di Grassi celebrating his victory with Mumm Grand Cordon
Jean-Eric Vergne
Csar Giron Ross Lovegrove Mumm VIP suite
Csar Giron Lucas Di grassi with Jeroboam Mumm Grand Cordon Mumm VIP suite
De Castelbajac family at Mumm VIP suite
Laury Thilleman Mumm VIP suite
Romain Grosjean Mumm VIP suite
Csar Giron Romain Grosjean Mumm VIP suite
Laury Thilleman sabrage
Alejandro Agag Mumm VIP suite
Jean-Paul Rouve
Jean Todt and his son Nicolas Todt
Alejandro Agag Mumm after-party
Julier Ferrier
Lucas Di Grassi at Mumm after-party
Franois Vincentelli at Mumm after-party
Franois Vincentelli at Mumm after-party
Audrey Fleurot at Mumm after-party
Romain Grosjean at Mumm after-party
Hafsia Herzi at Mumm after-party
Anne Marivin Audrey Fleurot at Mumm after-party
Ross Lovegrove at Mumm after-party
Dimitri Storoge at Mumm after-party
Lucas Di Grassy celebrating his victory at Mumm after-party
Mumm after-party
Mumm after-party girls
Mumm after-party
Mumm after-party
Mumm after-party
Reveal Mumm Grand Cordon
Nelson Pickett Junior
Pierre Dhostel et Carole Bellemare
Stanislas Merhar et Lola Creton

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