This summer – at Croatia’s exclusive Hula Hula Beach Club – Maison Mumm will inaugurate a bold new way of enjoying Mumm Grand Cordon champagne. For the first time ever, customers will experience the thrill of having the iconic new bottle delivered direct to their table by drone.
ONE-OF-A-KIND DRONE DELIVERY BRINGS MUMM GRAND CORDON TO CROATIA
On August 30th & 31st, Croatia’s renowned Hula Hula Beach Club will showcase the cutting-edge lines of Mumm’s new Grand Cordon bottle in a one-of-a-kind festive event. For each order, the stylish new bottle will be flown in over the sea by drone, encapsulating Mumm’s commitment to daring and innovation. A smoking machine with red lights and Mumm branding will deliver its cargo of a single bottle to customers’ tables with an exciting musical accompaniment. In addition, Mumm Champagne has created in exclusivity for the Hula Hula beach club the first Mumm poptail offering a refreshing twist on the champagne cocktail provides cooling, as well as rich texture, flavor and great presentation.
A REVOLUTIONARY TRIBUTE TO MUMM’S ICONIC RED SASH
Perhaps the most eye-catching feature of the new Mumm Grand Cordon bottle is its reinterpretation of the famous Cordon Rouge red sash, which is celebrating its 140th anniversary this year. This emblem of excellence dates back to 1876, when Mumm founder Georges Hermann Mumm had the idea of decorating selected champagnes with the red ribbon of the Légion d’Honneur, France’s highest civilian award. On the new bottle – created by award-winning British designer Ross Lovegrove – the red sash is transformed into a genuine red ribbon that is actually indented in the glass..
MUMM GRAND CORDON: ACCOMPANYING THIS SUMMER’S MOST INTENSE PARTY ACTION
As temperatures rise this late August, Mumm Grand Cordon will be making the party happen at exclusive clubs worldwide. From Pacha and Yemanja in Ibiza to Tropicano, Cava Paradiso, Astra, Voide and Super Paradise in Mykonos, from Laganini and Hula Hula in Hvar to Billionaire in Porto Cervo, its stylish new bottle will be the centerpiece for an exciting program of special events. Unforgettable interactive experiences and high-energy musical programming will combine to make the iconic red sash synonymous with celebration for fun-seekers across the planet.
To view the teaser : https://player.vimeo.com/video/180302171
