March, 2017

14 June 2016 – New York, USA – Maison Mumm is proud to announce the official launch in the US of Mumm Grand Cordon, its revolutionary new champagne bottle. True to its motto – “Dare. Win. Celebrate” – the pioneering Champagne House is staging its most daring champagne delivery ever, with the new bottle arriving in Manhattan in spectacular style…


Mumm Grand Cordon will be delivered to the US at the end of a breathtaking sequence that segues from digital movie to real life. For the high-speed, all-action movie, which epitomizes the House values of passion and daring, Maison Mumm partnered with acting star Kellan Lutz, who attracted international attention in The Twilight Saga. He is joined by Maison Mumm Cellar Master Didier Mariotti on a mission to deliver the Mumm Grand Cordon bottle from the cellars in Reims to the launch party in New York in a limited time and in the most daring way possible. And so a thrilling race against

the clock begins…


Mumm Grand Cordon is the most innovative design in the 189-year history of Maison Mumm. The bottle’s revolutionary shape, in particular its long, slender neck, necessitated a whole series of innovations to the traditional champagne production process. Uniquely in premium champagne, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are screened in gold directly on the glass.


The bottle of Mumm Grand Cordon was created by multi-award-winning British designer Ross Lovegrove, with whom Maison Mumm previously collaborated on a limited-edition saber. A graduate of the Royal College of Art in London, Ross Lovegrove rose to international prominence with avant-garde designs for Sony and Apple, and his work is exhibited in major museums throughout the world. Of Mumm Grand Gordon, he says: “Mumm wanted to break the champagne codes. To me, design should always push barriers and challenge tradition, and as a Welsh guy I wanted to shake up an icon

of French luxury.”


The film uses cutting-edge techniques – in particular first-person POV – to create an immersive experience that engrosses the audience in the action from the beginning. Viewers become a “third character” within the movie, actually feeling what it is like to be Didier Mariotti as he makes a daredevil skydive – a world first for a champagne cellar master! – to land next to the New-York skyline, or as he and Kellan Lutz race through the streets of Manhattan on a motorcycle. All the emotions and sensations of this daring adventure are captured with exceptional intensity.


The most eye-catching feature of the Mumm Grand Cordon bottle is its reinterpretation of the iconic Cordon Rouge red sash, celebrating its 140th anniversary this year. This emblem of excellence dates back to 1876, when Mumm founder Georges Hermann Mumm had the idea of decorating selected champagnes with the red ribbon of the Légion d’Honneur, France’s highest civilian award. On Mumm Grand Cordon, the red sash

is transformed into a genuine red ribbon, which – in a feat of technology – is actually indented in the glass.


The most emblematic expression of the Maison Mumm style, the legendary Mumm Cordon Rouge cuvée is described by Cellar Master Didier Mariotti as “a wine with an ideal balance of freshness and intensity”. It is characterized by the power and structure of Pinot Noir complemented by the subtlety and elegance of Chardonnay. The unique shape of the Mumm Grand Cordon bottle accompanies the development of the aromas of this outstanding champagne.


With the launch of its daring new bottle, Maison Mumm is setting out to reclaim its US leadership position of the 1980s. The House was a pioneer of champagne in North America, with its first shipment dating back to 1830, just three years after it was founded. In 1881, the Cordon Rouge label – with its diagonal red sash – was registered in New York, while in 1900, the House launched its famous advertising slogan “Mumm’s the word”. So successful was it, that by 1913, Mumm was selling an impressive one million bottles  of champagne in the US.


Mumm has always been at home in the most illustrious circles. In 1860, Abraham Lincoln enjoyed Mumm Dry Verzenay at political rallies on his way to being elected 16th President of the United States. A long-time favorite of Hollywood, Mumm Cordon Rouge has guest-starred in numerous movies.


Throughout its history, Maison Mumm has been associated with audacious challenges and ground-breaking endeavors – right back to 1904, when it supported the explorer Jean-Baptiste Charcot during the first French Antarctic expedition. More recently, it has committed to a series of exciting, high-profile sporting partnerships – notably the FIA Formula E Championship in motorsport, the Melbourne Cup and the Kentucky Derby in horseracing, and sailing’s Jules Verne Trophy.

Welcome at Maison Muum

Please enter your date of birth

Please enter a valid value for the fields: {fields}

You must be of legal age to access the site

Remember me

Don't tick this box if your computer can be accessed by people under legal drinking age

G.H. MUMM ET CIE and PERNOD RICARD FRANCE are jointly responsible for the processing, within the meaning of Regulation 2016/679/EU, of your personal data collected on this website. You may at any time exercise your rights of access, rectification, deletion, restriction, portability and opposition, give general or specific instructions on how your personal data is to be processed and may be used after your death or withdraw your consent at any time without this affecting the lawfulness of the processing based on your consent given before it was withdrawn, by contacting us at the following e-mail address: You may also submit a complaint to the Commission Nationale de l'Informatique et des Libertés (CNIL), 3 Place de Fontenoy, 75007 Paris. For further information, please refer to our Privacy Policy.

Change language